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F is for user Friendly copy
Having been a web copywriter for many years now, I have to face the sad fact that people don’t read my copy. Yes, even though you think you’re reading this article now, you may in fact simply be scan...
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Improve your back door SEO
I love a good analogy, especially when it comes to Search Engine Optimisation (SEO). When you start talking SEO, people’s faces screw up into little balls of consternation. “It’s all too hard, I don’t...
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Web design lessons from a trip to IKEA
It was during a five-hour sojourn at IKEA in Homebush Bay in Sydney that it struck me. A trip to this infamous Swedish emporium has much to teach us about website development. Here are a few analogous...
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Selling through your site navigation
Or how to get your customer from A to Buy! I’ve helped many clients decide the content structure for their website. At first it can seem very complicated, especially if you’re working from an old site...
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The new me
Splitting the writer from the copywriter When I started katetoon.com I didn’t really know how I was going to market myself. I was five months pregnant and about to leave my job as Head of Digital at...
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SEO Makeover winner: Paper Memories
Recently I ran a little competition for a small business to win an SEO makeover. The winner was Paper Memories. The site, managed in the UK by Sarah Morgan, sells handcrafted guest books and photo...
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If it ain’t broke, still fix it
So as you can see I’ve just relaunched my website. It’s not a major departure from what was there before but I believe it’s tighter, cleaner and more attractive. I’ve given it a mini makeover rather...
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Why you should be using WordPress
Often clients ask me to recommend a website platform. I always promote WordPress and here’s why: The Current Capacity of WordPress infographic Contact me If you need a copywriter, SEO consultant or...
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Yes I am an information architect
Yesterday I received an email that first made me a bit angry and then made me think. So I thought I’d vent/share. It came from a marketing consultant after I’d posted a wireframe I created using the...
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The great $99 website lie
Every day small business types like us are bombarded with offers for first page rankings, bargain social media set up and super cheap websites. But how many of you have actually taken the plunge and...
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